No Holes, Just Headlines: Sex Writing, Celibacy & Pseudonyms with Cait Emma Burke
Ever wondered what sex content actually works with readers? We asked Cait Emma Burke— former editor of Fashion Journal and freelance writer for Harper’s BAZAAR, i-D, Body+Soul and more—how she’s woven sex-positive storytelling into a mainstream style title.
What audiences click (and why)
At FJ, sex stories consistently rank in the top five each week. Formats that fly: “ask an expert” advice and beginner guides that strip away shame. Think “first-time anal,” “how to feel confident on top,” or a beginner’s guide to butt plugs—all built around clear safety notes and qualified voices. Nestling these pieces beside fashion and beauty helps normalise the conversation (less porn search, more practical reading).
“Sex should sit next to your favourite jeans and lipstick—because it’s part of everyday life.”
Toys, lube… and unlearning insecurity
Cait’s own takeaways as an editor/tester? Lube + toys make sex better—full stop. But many men still equate lube with failure. Reframe it as comfort, longevity and more options for both partners. Couples content that shows how to introduce a toy (without ego) remains evergreen.
IRL dating is having a moment
After co-hosting Feeld meet-ups and co-creating events like Heart Attack and Forbidden Feast in Melbourne, Cait’s verdict is clear: people want to meet off the apps. Free-form events – think DJs, interactive art, maybe a tarot reader – beat swipe fatigue and feel better on the nervous system. Expect higher effort, better manners, and no ghosting.
A season of celibacy (and higher standards)
Post-heartbreak, Cait deleted the apps and committed to six months of celibacy. Slowing down helped her see patterns (sex too soon; feelings fast) and raise the bar for intellectual and romantic fit. Ironically, going offline invited more real-world asks—proof that presence beats profiles.
The quiet censorship of sex journalism
Many women still publish sex pieces under pseudonyms—worried a future corporate employer will judge. It’s a telling reminder that women’s pleasure is still policed. Cait’s stance: if a workplace penalises frank, responsible sex writing, it’s not the right workplace.
Butt care belongs in lifestyle
If you’re exploring anal play, prep and aftercare matter. Start with slow, informed guidance and treat the skin kindly. Our readers post-play comfort with the Sore Butt Soothing Balm from Happie Holl