

Pioneering better
butt care for all
Our products are formulated for butthole health, with natural, effective ingredients.
Reasons why we all need a Happie Holl
( 1 ) Rejuvenation is ass-ential
After any major butt event; anal play, a big poo, too much poo or excess wiping there can be skin disruption. It’s ass-ential to soothe and replenish the skin to fight off any additional trauma and rejuvenate the skin's natural barrier.
( 2 ) Powerful formulation
Blending the power of science with potent natural ingredients, our pharmacological team have developed a safe, alternative to harsh pharmaceutical products. Made with locally sourced Australian ingredients, even our beeswax is sourced from local bees.
( 3 ) Liberate your butt
Bye bye butt shame. Hello liberated hole! Finally, butt stuff is sexy, cute and inclusive. We've made it our mission to make every hole a little happier. In addition to our products, we've also been developing informative resources on the derrière because butt knowledge is power. Own your hole happiness today.

Why haven't products like this existed before?
Butt holes have always come with stigma and shame. But, and it's a big but, as we've collectively become more comfortable with our bodies and our sexuality, so too has the wellness space grown with abundance. It’s created a gaping hole for dialogue around butt stuff and ultimately the need for better care down there. Because let’s face it, at some point, our butts are going to crack it. And when it happens, we're here to help.
After Anal Cooling Cream
Double Trouble Bundle - Save $16
Sore Butt Soothing Balm

Your new bedside reads
We’ve curated a growing selection of reads from our favourite authors—because when it comes to bodies and sex, knowledge really is power. These books are here to inform, inspire and help you feel more connected to yourself. And yep, there’s more on the way.

The Hole Conversation – are you ready?
This podcast takes a HOLE-istic approach to life, using sex as the entry point (pun intended) into bigger conversations about the body, identity, culture, and how we build more pleasurable lives — in and out of the bedroom.
BUTT BLOG
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No Holes, Just Headlines: Sex Writing, Celibacy & Pseudonyms with Cait Emma Burke
Ever wondered what sex content actually works with readers? We asked Cait Emma Burke— former editor of Fashion Journal and freelance writer for Har... -
Love is not a Hole: Rethinking Care, Connection, & the Body with Dr Chris Cheers
In this episode of The Hole Conversation, psychologist and educator Dr. Chris Cheers (Melbourne) shares a humane, practical reset for mental heal... -
AI Lovers & Erotic Upgrades: The Future of Sextech with Bryony Cole
In this episode of The Hole Conversation, Marc is joined by Bryony Cole—founder of Sex Tech School and host of the Future of Sex podcast—to unpack ... -
The Hole Truth about Sex Education with Georgia Grace
In this episode of The Hole Conversation, the founder of Happie Holl, Marc Lyons, sits down with sex coach and educator Georgia Grace—co-founder of...